The community around where your business operates is very vital. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You can assign some of this services to the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Great communication must be build between the business and the community at large. you can choose representatives in the community who will be communicating any concerns the company has to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication shows empathy which will be of help to the company.Make this connection in the early stages of your company.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.